No matter how hard you try to budget and avoid spending splurges, you may fall for a few marketing tactics retailers pull out to encourage to you to spend more.
By knowing what these tactics are as well as sticking to a budget and avoiding credit cards, you can resist the urge to overspend. Take a look at some of the sneaky deals retailers advertise below.
It’s an amazing sale
Every sale seems like the unbeatable sale, especially to bargain hunters. While buying presents at a sale can help save you money, you need to think about when you are buying for yourself. Would you be buying that item if it was full price? Do you really need it or are you just buying it because it’s on sale?
Sales promote a sense of urgency that if you don’t hurry, you’ll miss out. This can often force you to purchase items on a whim without really thinking about it. If you are out shopping, put the item on hold and then walk around and give yourself time to think about whether you really need the item.
Download their app
While there are some apps that can help you save money, you need to be wary about which ones you download.
Many retailers are jumping on board to create their own app so that their products are in the palm of your hand, literally. As you may well know, if you have a few minutes to spare, most people will check their phone and if a retailer’s app is right there, you may be more inclined to make a purchase that you wouldn’t normally make.
If you find that you are regularly being sent alerts about special deals or sales, remove the temptation by either disabling alerts or deleting the app altogether. As already mentioned, some apps are a real money saver that allow you to find the best price for a product, you just need to be aware of which ones are helping and which ones are hindering.
Special in-store events
Many retailers offer in-store events in order to encourage you to come into their store. For example, cosmetic retailers may offer a free styling tutorial or a clothing store will offer a free fitting.
Even though the sales people may be very personable and genuine about helping solve your problems, remember that they ultimately want to get your sale and may encourage you to buy more than you wanted to. For example, you may go into a clothing store looking for new jeans, but then they match your jeans with some nice tops, a jacket and jewellery and before you know it, you are walking out with a whole new outfit you don’t really need.
So even though these free events can be helpful for you, just wary of these tactics and stay strong about how much you want to spend.
Online shopping is the way a lot of people choose to shop and free shipping is usually a huge bonus. While it does reduce the amount you have to pay, some shoppers fall into the trap of buying extra items to take advantage of this limited time deal. So, free shipping becomes obsolete as they end up paying more for items they don’t really need.
Also be sure to read the conditions on returns. You may find that the items you have purchased cannot be returned or you will not receive your money back. So make sure you read the fine print before hitting ‘checkout’.
Buy two get one free
These multiple deals may seem like a bargain, but really they are just encouraging you to buy more. Do you really need multiples? Would you buy two of those items without the third freebie? If these multiple items end up in your cupboard, unused, then it wouldn't be worth the purchase.