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Your property is no longer the home where you and your family lived; it is a product that you need to sell. Listed below are some tips on how to market your property to attract potential buyers.

When it comes to selling your property, it is important to keep emotions out and logic in.

Your property is no longer the home where you and your family lived; it is a product that you need to sell. Listed below are some tips on how to market your property to attract potential buyers.

Property Price Tag

Pricing your home correctly is extremely important because if you price too high, you could be missing out on a lot of potential buyers. There are several different things you can do when it comes to choosing a purchase price. Firstly, speak with an experienced real estate agent who is familiar with past sales in the local area. This will give you a good idea of what other similar properties are selling for. Secondly, do your own research by going around to open houses and auctions in your area to see what they are offering and for what price.

Market to the right audience

Different properties suit different types of people. It is not always the case that a house or apartment is going to suit everybody’s lifestyle. So, when marketing your property, you need to think about what type of people you want to appeal to.

Is your property more suitable for families, young couples, singles or empty nesters? Don’t forget to take the surrounding area into consideration. If there are parks, schools and shops close by, you may want to appeal to families with children.

Pest and building inspections

Although it is not mandatory for sellers to have pest and building inspections done, it may help with selling the property sooner. By having the inspections done initially, it will give you a heads up about any potential problems so you can either get the issues fixed or be prepared for negotiations from a buyer. 

The perfect ad

With online advertisements, you only have a limited window of time to pull in potential buyers, so it is important that your ad is eye-catching. It is important that all photos are high quality and give a true overview of the house. The description must also be punchy as well as informative, without dragging on. You may want to consider using social media to help sell your property as it can reach a large pool of potential buyers. Take a look at our blog ‘Using Social Media to Sell your Property’ for more information.

Is it ‘move in ready’?

There are several things you can do to make sure your home is ‘move in ready’. Firstly, keep personal items and clutter to a minimum. Potential buyers want to be able to envision what it would be like to live there, which may be harder to do if your own personal items are everywhere. Take down most of your family photos and mementos and also try to clear any unnecessary clutter. The more open space and storage you can show, the bigger the house will look.

Even though housing is currently in demand, you should still take the time to do your research beforehand to give yourself the best chance of securing a buyer quickly.