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Social media is becoming more prominent in many industries, including the property market. But can you sell your property in 140 characters or less on Twitter?

More home owners are starting to use social media sites such as Facebook, Twitter, Pinterest and Instagram, as well as blogging, to attract home buyers and sell their home.

There are several benefits to advertising property on social media. Firstly, it can create a more personal attachment for potential buyers. For example, potential buyers will most likely be able to relate to the home owner’s photos and personal opinions better than a real estate agent’s standard property description. Also, potential home buyers can ask the vendor their own questions.

Another benefit of advertising on social media is that you can reach a larger pool of potential buyers. Take a look at your group of followers on all of your social media profiles and then imagine how many more buyers would see your post if it was shared. It doesn’t take long for information to be shared between a large number of users – and it won’t cost you any extra money. Hash tags play a huge part in social media, so to help people find your property, use descriptive hash tags.

Tips for using social media

Avoid becoming a spammer
Although you want to appeal to as many buyers as possible, keep in mind that you may become a nuisance for your friends and family if you post about your property too much.

High quality is essential
If you are not using photographs that are clear and good quality or not taking the time to write informative, thought-provoking content, then you could be shooting yourself in the foot. Even though social media may be considered a more relaxed form of communication, potential buyers will still expect that your advertisements give a detailed and realistic overview of the property. Take a look at how other vendors and real estate agents advertise their properties on social media to see what works and what doesn’t.

Appeal to your type of buyer
If you have a particular type of buyer in mind (eg. a family) then your blogs and posts will need to appeal to them. If you are appealing to families, make sure you add photos of nearby parks or schools to show prospective buyers it is a great place to raise children. If your property is near a university and you are appealing to students, take photos of nearby cafes, shops, beaches and, of course, the university.

Don’t forget the professional
It is still important to employ the help of a professional to ensure the advertisements are administered correctly. Your real estate agent can make sure the property is not misrepresented and can also help you answer any enquiries from potential buyers.

Also, it is against the law to advertise a property for sale without a Contract of Sale. So, before posting on social media, make sure you speak with your solicitor and prepare a Contract of Sale.

Social media can be a powerful tool for advertising your home. It can connect you to a whole new pool of interested buyers just through the power of sharing. However, it can also be damaging when the proper precautions aren’t taken.